Five concerns with outdoor advertising

When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. The average consumer is blasted by ads at every turn, and with so many businesses going that route with their marketing efforts, it stands to reason that outdoor advertising is still incredibly effective. While you will almost certainly see results when placing ads outdoors, there are also drawbacks to consider, including the following:
ROI If your business is interested in outdoor advertising, the first thing that you need to know is that it will not come cheaply. Yes, there are ways to get the message out there that are more affordable, but if you want a billboard in a prime location, such as beside one of the busiest highways in your area, you are going to need to pay handsomely for it. After all, these are not ads that you can simply run for a week, as billboard advertising is usually up for months at a time.

Visibility Outdoor advertising is great in the middle of the day when they are easy to see, but what about at night. Sure, billboards usually have some type of lighting in place, but the message on the board might still not easy enough to see, especially if there are some smaller details, such as the phone number of your business or your website URL, on the ad. The ad becomes even less effective in the winter months when the number of daylight hours is less than usual.

Speed Even if you have a massive ad sitting in a great spot beside the freeway, the people who pass it only have a limited time to see it. Speed is a factor here. Drivers are and should be more focused on the road than they are on the ads that sit alongside it. Even when you have ads in a location, such as at a bus stop, where there is foot traffic, people nowadays tend to be in a hurry and have their faces stuck in their phones. That is why viewing speed and ad dimension is a big factor.

Difficulty in measuring effectiveness When you place an ad online, you are quickly able to gain access from the ad server to all sorts of data that shows you just how well each ad is performing. The same is definitely not true for all outdoor advertising, as the only sure way you will ever know if a customer is using your business because of a billboard is when they actually tell you.

Vandalism If you have seen outdoor advertising, which we all have, then there is a better than average chance that you have seen more than your fair share of defaced ads. Unfortunately, vandalism is still rampant, and all the money that you spend on your advertising can very quickly be lost because of people messing with those physical ads.

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Advantages of Investing in Home Solar Energy

If you live in Tasmania, you may have been considering alternative energy options in the past few years. Most residents are aware of the rising electric prices, which are making it expensive to heat, cool and run the rest of the appliances in homes. Instead of simply trying to use less electricity, which is not always a viable option, there are other avenues that homeowners can take. And one of those options is to invest in home solar energy in Tasmania. Here is a run-through of the major advantages of investing in home solar energy.
Residential Solar in Tasmania

The perks of residential solar include much lower energy bills, helping the environment and boosting the value of your home. With these three benefits, it is no wonder that so many families are looking at residential solar as a real option for their home in the area.

Lower Energy Bills

When you are using home solar energy in Tasmania to run appliances in the day, you are not having to use the electric grid at all in those hours. It means that when the sun is shining, you can run the AC, washing machine, television and other devices without worrying about your bill at all.

Even when it is shade or night time, you will have seen so many savings throughout the day that you will not mind paying for electricity for those hours. When you look at your monthly bill the first month that you use solar panels, it will probably be anywhere from 50 to 80 percent lower than before.

Environmental Benefits

Not every person invests in solar panels because they want to save money. You may be worried about the impact of using non-renewable energy sources on the environment. And it is good to have this concern, as our impact on the environment can definitely be damaging.

By having these panels in your home, you will know that you are protecting the environment for your children, as much as you can. Even though one home may not make an enormous difference, entire neighbourhoods transitioning to solar energy can make all the difference!

Home Value

When you think about how much you are going to spend on solar panels, remember that you will get a lot of it “back” through the rise in your home value. When you compare your house to a similar sized home in the neighbourhood, your home having solar panels will mean it has a much higher value.

Buyers care about solar panels on a house. They know that it means they will have lower electric bills for the next decade. So not only will you be able to enjoy the first two perks, but you will likely raise back some of the money you spent if you ever sell your home.

Given solar panels can now be bought through monthly instalments, it is a no brainer for families in Tasmania to consider investing in this energy source. It is the best decision that you will make.

Why You Should Use An Autoresponder?

Autoresponder is a one-stop marketing software solution that is able to grow your audience, promote services, and sell products where everything is simply automated and does not require much manual work. Basically, it operates as a sales staff of an organization where sales and marketing function is being done for you online. This marketing software allows you to automatically sent out emails to an individual or as a group.
Benefits Of An Autoresponder

1. Email Marketing whereby you sent great-looking emails that are engaging and able to sell. The best part about this is you are able to send out to many subscribers ranging up to thousands at one go without the hassle of sending one by one. This can be used to build and retain customer relationships.

2. Marketing Automation whereby emails can be preset from welcome email to multiple follow up emails. For instance, when someone subscribes to your products and services they will automatically receive a welcome email and some follow up emails all at one go let’s say every 2 days and even upselling them another product or service as well which is all automated.

3. Landing page or squeeze page whereby potential subscribers will key in their name and email which will be used to follow up with them. This is a way to build a list of quality subscribers as they have given you their consent to collect their personal information. This method is effective as most customers will not purchase for the first time.

4. Professional templates that are ready-made for you. This could really save time and money as you do not need to spend unnecessary time just to do all these tiny little things and spend time to focus on growing your business instead.

Many businesses ranging from small to big corporations have already used this marketing software as it certainly increases productivity and provides convenience to their staff. This method has been proven to save costs as well as the subscribers can be recycled. A reliable autoresponder that I would highly recommend is Aweber as the platform is user-friendly and sign up is free. Customer service is excellent as live chat is available 24/7.